Friday, 30 September 2011

My Questionnaire

For each participant in my questionnaire, i gave them each an individual number so i could track their results throughout. This way, i can get a more precise evalutation for each student.
Below is my questionnaire, each question has it's own results. The paticipants will have their numbers in brackets next to their chosen answer.

1) How old are you?
     16 (1,2,3,4,5,6,7,8,9,10,11,12,13,14)
     17
     18
     18+

2) Are you currently in a relationship?
    Yes (3,4,5,6,10)
     No (1,2,7,8,9,12,13,14)

3) Are you a glass half full kind of person or a glass half empty?
   Half Full (3,5,6,7,8,9,10,11,12,13)
   Half Empty(1,2,4,14)

4) How many times a month do you socialize outside of college?
    2-3 Times
    5-10 Times (5,6,14)
    10 + (1,2,3,4,7,8,11,9,10,12,13)

5) Which gender is the participant?
     Male (1,5,6,7,13,14)
     Female(2,3,4,8,9,10,11,12)

6) What is your favourite music genre?
    Pop (2,3,8)
    R&B
    Rock (9)
    Indie(1,4,7,10)
    Hip-Hop (1,5,6)
    Other (11,12,13,14)

7) What is most important to you?
     Friendship (3,4,8,10)
     Money (5)
     Power (6,7,14)
     Respect (9,11,12)
     Success(1,2,13)

8. Do you belong to a large group of friends or a small group of close friends?
    Large (2,3,4,5,6,7,8,9,10,11,12,13,14)
    Small(1)

9. Are you an introvert or an extrovert?
    Introvert (1,2,11,12,13,14)
    Extrovert(3,4,5,6,7,8,9,10)

10) Do you have any interesting hobbies?
      None (1,3,4,5,6,8,9,10,12,14)
      Dance (2)
      Football (7, 13)
      Singing (11)

11) Which is most valuable in a college magazine?
       University advice (1,4,5,6,7,12,14)
       Enrichment oppertunities
       Subject information
       College advice (2,3,8,9,10,11,13)

12. Would you find articles on sexual health and relationships helpful to you?
      Yes (5,6,9,11,13,14)
      No (1,2,3,4,7,8,10,12)

13. Do you think having articles promoting respect would appeal to you?
      Yes (5,9,11)
      No (1,2,3,4,5,6,7,8,10,12,14)

14. What do your parents work as?
      Mechanic (1)                                   Retail Assistant (1,2)
      Office Worker (2)                           Florist (3)
      Meter Reader  (3)                           Hair Dresser (4)
      Restraunt owner (4)                        Trucker (5)
      Council         (5,6                            Joiner (7)
      Teaching (7,11,12,13,14                 Manager (8)
      Carer  (8,9)                                     Scaffolder (9)
      Jeweller  (10)                                  ICI (12)
      Engineer (13)                                  Finance (14)

 15. What kind of home do you live in?
       Semi-detached (2,3,4,5,6,7,8,9,10,11,12,13)
       Detached (14)
       Flat
       Terraced (1)

  16. Do you buy your clothes from one shop or a range of shops?
       One Shop
       Range of shops (1,2,3,4,5,6,7,8,9,10,11,12,13,14)

 17. Do you crave to be successful in whatever you do?
       Yes (2,3,4,5,6,8,10,12,13,14)
        No (1,5,6,7,9,10,11,13,14)
 
 18. Do you go out of your way to please others?
      Yes (2,3,4,8,12)
      No (1,5,6,7,9,10,11,13,14)

I specifically chose my questions in order for me to get a perspective of my participants. For example I used Maslow's Hierarchy of needs in question 7, 12 and 13. For example, 7 shows that Friendship and Respect were the most important to my audience. This means that esteem and love/belonging are what appeals most to my participants.
I attempted to find out my paticipant's NRS Social Grades by asking them about their parent's occupations. Finding out the salary of their occupations would help me find each participants social grades.
Thirdly I looked into the Psycographics in marketing, advertising and sales. This is why I used the last three questions. I was trying to find out if any of my participants were brand loyal. If they were they would belong to the Belonger category. Then i asked question 17 to see if they prioritise their work and always want to be the greatest in their work. If so, they would belong to the Acheiver category. Lastly, I asked question 18 to see whether the people try to promote themselves to the likes of the achievers. If this was the case, they would fit into the emulator category.

1 comment:

  1. A first class job of the audience research. It clearly makes very good use of the theory and models available. Very well done!

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